Tuesday, September 11, 2018

New Business Development Specialist; Boston, MA

New Business Development Specialist
Boston, MA

Local consultancy seeks a Business Development specialist with 5-10 years new biz experience in the agency or consulting arena with solid track record in working within the financial services vertical. The ideal person is a proven hunter and relationship builder with solid FS network and in-depth knowledge of the digital marketing industry. Company is a verys stable & successful, 20 year old, privately owned digital consultancy with a wonderful family-friendly culture. Great work-life balance, part time work-from-home, appreciation for experienced professionals and terrific comp/bennies. Guaranteed first year income of $130k w/target of $175k; $200k target year 2.

Interested parties, contact CarolTaylorRecruits(at)gmail(dot)com.

Senior art director/copywriter team; Boston, MA

Boston, MA
Senior art director/copywriter team $90k
20+ year old family-friendly agency w/great work-life
balance and wide range of client accounts
5-7 years' integrated advertising agency experience
Strong digital chops
Full time only; 100% on site
Send portfolios & resumes to CarolTaylorRecruits(at)gmail(dot)com
Thank you.

Tuesday, July 31, 2018

Associate Creative Director, Copy - Boston, MA - relo provided within U.S.

Associate Creative Director, Copy
Boston, MA
Relo provided within U.S.

Our client is  a full-service agency, providing research, strategy, creative, production, digital,  traditional media, social media, branding, omni-channel and experiential marketing services to a wide range of clients, including many Fortune 500 household brands. 

We are seeking a highly conceptual, award-winning ACD, Copywriter who is ready to help lead the creative charge on two Fortune 500 accounts. You will need to be able to oversee the development of multiple client campaigns simultaneously, while managing and mentoring less senior creative. The ideal candidate is a conceptual thinker, strategic storyteller and pitch-perfect writer who can partner with the CD and ACDs to deliver exceptional creative across brand and digital marketing projects. 
  • Support the CD and partner with ACD in leading and mentoring a multidisciplinary creative team of 10+people to do exceptional work
  • Lead copywriting responsibility in creating original, culturally vibrant, brand engagement: from top level campaign concepts, to paid media advertising, and everything in between. 
  • Partner with an art/design based creative and a cross-functional team to bring great concepts & ideas to life 
  • Apply strategic thinking to every concept, design and copy decision; transform  strategic insights into compelling creative campaigns and messaging
Must have's:
  • 7+ years’ experience copywriting and concepting across a range of marketing channels (e.g., ad campaigns, social, email, banners and webpages)—and and award-winning portfolio to prove it
  • Experience on working on "women's brands" or representing the voice of the female consumer
  • Exceptional conceptual and storytelling talent
  • Proven experience developing strategically grounded, creative ideas across digital and traditional media, for major consumer brands
  • A strong and diverse portfolio of original advertising and brand engagement work, including digital, video, and new media
  • Expert understanding of creative considerations across website, mobile, online advertising, social media, video, and so on.
  • Ability to thoughtfully and persuasively articulate creative concepts to cross-functional teams
  • Able to work cross-functionally with multiple teams and partner with resources in the broader Design group to scale and deliver amazing work
  • Proven ability to develop strong client and colleague relationships
  • Four-year degree is required; portfolio school a big plus
  • We look for  innovative contributors who keep abreast of current trends, technological advances, so that their ideas not only work but are culture changing.

This full time position is 100% based in Boston; no remote or freelance talent
Some relocation assistance available within U.S.
At this time, we cannot provide visa assistance

Please remit resume & portfolio link to CarolTaylorRecruits(at)gmail.com

Thank you!

The freelance Digital Project Manager is responsible for the day-to-day management and delivery of complex digital and user-experience engagements, while serving as a key point of contact and delivering the highest level of customer service to our clients.

  • Drive the execution of large digital projects and manage all project related requests with the client
  • Manage and deliver quality projects on budget, on time, and on schedule
  • Responsible for project scope, risks, schedule, budget, quality, and communication
  • Create and manage project plans, status reports, risk assessment plans, change orders, resource needs etc
  • Lead multi-disciplinary project teams through all phases of the project life-cycle providing coaching, motivation and inspiration
  • Effectively applying methodology and enforcing project standards as the project requires
  • Identify and mitigate risks and obstacles; address them with the team in a proactive manner
  • Communicate with colleagues, clients and vendors on an ongoing basis to review existing work items and prioritize requests, and ensure changing resource and project requirements are met and understood
  • Accurately forecast revenue, profitability, margins, bill rates and utilization
  • Leverage project knowledge and client relationships to assist in revenue growth within the account
  • A minimum of five years of experience as a Digital Project Manager
  • Proven track record of successfully managing multiple digital and user experience-driven engagements simultaneously, preferably within an agency environment
  • Excellent relationship, client management, and communication skills
  • High-energy, enthusiastic, organized, flexible, goal-oriented, results-driven individual who thrives in a fast-paced, dynamic environment
  • In depth knowledge of project management tools, best practices and processes
  • Strong web technologies and web content management systems experience; solid proficiency in Microsoft Project and Excel
  • Highly developed relationship management, communication, presentation, facilitation and negotiation skills
  • BA or BS Degree
  • Local talent only
  • This position is 100% on site, during regular business hours
  • Length of contract: 3-6 months
  • At this time, we cannot provide visa assistance

Please note: due to the high volume of resumes received, only those meeting the above criteria will receive a response. Thank you for understanding.

Social Media Coordinator, Footwear Industry Carol Taylor & Associates Recruiting – Greater Boston, MA

Job Description

Seeking a Social Media Coordinator with 1-3 years' experience for terrific, fast-growing footwear company in the Greater Boston area.
This is a terrific opportunity to segue into a highly competitive industry and market a product people are absolutely raving about! You'll learn more at this small company than you would at a 1,000+ person company, as you'll have greater responsibilities and will be working side-by-side with industry marketing veterans and executive leadership. Sales are on track to more than double this year, so the company and department are growing - which means this could be a great place to grow your career as well!
  • Grow & maintain the online presence for company
  • Partner with Brand Director, Digital Marketing Manager & E-Commerce Marketing Manager to implement online marketing strategies through social media accounts
  • Represent the voice/tone of the brand to our social media community
  • Help develop original content & suggest creative ways to drive sales, increase brand awareness, and activate our community of raving fans
  • Help increase web traffic and customer engagement metrics aligned with broader marketing strategies.
  • Work with digital marketing partners to develop an optimal posting schedule, considering web traffic and customer engagement metrics; track & report on weekly engagement activities
  • Support events and sports marketing initiatives
Must have's:
  • 1-3 years' post-college experience as a Social Media Coordinator
  • Proven expertise in multiple social media platforms
  • Familiarity with online marketing strategies and marketing channels
  • Strong grasp on trends in digital technologies and how to leverage them
  • Flexibility with schedule, some weekends and evenings
  • Willingness to travel to brand-related events and trade shows •
  • BS degree in Marketing or New Media
  • Footwear experience a big plus (but not necessarily)
  • Great benefits & solid bonus plan!
  • This position is full time, 100% on site during regular business hours
  • Local candidates only; no relo
  • At this time, we cannot provide visa assistance
Job Type: Full-time
Salary: $40,000.00 to $45,000.00 /year

Digital Marketing Manager; Greater Boston Area

Digital Marketing Manager
Footwear Industry
This company is on track to double their sales this year, and need a top-notch Digital Marketing Manager to help them continue their explosive growth trajectory. This is a terrific opportunity to segue into a highly competitive industry, market a product people are absolutely raving about and grow your career along with the company. You'll be working side-by-side with top industry veterans and executive leadership, without all those layers of middle management in between. Plus, you will be the sole owner of the digital marketing piece of the business, which means more responsibilities and chances to shine.
The Digital Marketing Manager will be responsible for owning and driving Digital Marketing plan - working with agencies and internal teams on on-going strategic plan development, implementation, tracking and optimizing our digital marketing campaigns across all digital channels to achieve brand metrics. The role is critical to our company’s growth objectives, responsible for establishing a cross-platform digital media strategy to drive revenue, customer acquisition and brand awareness. This role will focus on automation, identifying opportunities to drive the optimal customer experience and develop internal efficiencies in a scalable fashion. This person will work with agencies and internal teams to create new growth campaigns, manage performance to KPIs, and recommend investment strategies to drive new revenue growth.
  • Continue to develop a scalable and customizable digital marketing communication framework for rapidly-growing company
  • Partner cross-functionally with the marketing/e-commerce team, operations, sales and marketing agencies to develop and launch campaigns on time and on budget
  • Collaborate with marketing and sales teams to drive engagement and consumer conversation by utilizing digital marketing assets, properties and programs; link programs to product launches and drive commerciality at all times
  • Leverage automation to improve processes and productivity; drive and make recommendations regarding how to most effectively engage customers within digital channels (e.g. cadence, frequency, etc.)
  • Oversee Digital sales platforms and ensure fullest utilization of brand assets to support cohesive brand messaging on all on-line platforms
  • Collaborate with sales team members to ensure retailer websites are consistent with brand messaging.
  • Ensure International marketing team members are in sync on all digital creative and execution plans
  • Plan and execute all digital marketing, including SEO/SEM, paid social media and display advertising campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Plan, execute, and measure experiments and conversion tests
  • Brainstorm new and creative growth strategies
  • Partner with external agencies and other vendors in the production and delivery of consumer activation plans
  • Evaluate emerging technologies; provide thought leadership and recommendations where appropriate
Must have's:3-5 years’ professional (post college) experience working experience in digital marketing, including:
  • Demonstrable experience leading and managing highly successful SEO/SEM, paid social media and/or display advertising campaigns
  • Proven track record of successfully identifying target audiences and devising digital campaigns that engage, inform and convert
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid experience with website analytics tools (e.g., Google Analytics, FB Analytics, etc.)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • BS/MS degree in marketing or a related field
  • Digital first mindset; analytical and data-driven thinker
Pluses: nice to see experience, but not required
  • Start-ups experience
  • E-tail experience
  • Footwear industry experience
  • This position is 100% on site in Boston during regular business hours
  • No remote talent
  • Relocation within U.S. available
  • Visa transfers OK
  • No visa sponsorship available at this time

Please submit CV to CarolTaylorRecruits(at)gmail(dot)com

Due to the high volume of resumes received, only those people meeting the above criteria will receive a response. Thank you for understanding.

Director of Product; Boston, MA

This $50M pre-IPO, Boston-based start-up has been going gangbusters since they opened their doors just a few years ago. In fact, they are on track to surpass $150M in sales this year. One of the Founders has been wearing the Product Management Director hat but now it's time to bring someone on board to do focus 100% on creating and scaling a world class product team and process for this company. 

Daily To Do's
  • Own/drive the product vision
  • Ensure a seamless and amazing omni-channel experience for our customers
  • Define, manage and execute a 12+ month product lifeline according to our goals and strategy
  • Define and manage product roadmaps, product strategy, customer personas, market landscape, etc.
  • Hire, manage and mentor a savvy team of product, research, UX & creative talent
  • Get team buy-in and identify and eliminate obstacles to accomplishing strategic goals
Must Have's:
  • 10 years of relevant product experience 
  • Proven track record that includes omni-channel product mgmt., start-up expertise, scaling a product/organization, data-driven decision-making
  • Hands-on lean product development experience
  • This position is 100% on site in Boston during regular business hours
  • No remote talent
  • Relocation within U.S. available
  • Visa transfers OK
  • No visa sponsorship available at this time

Please submit CV to CarolTaylorRecruits(at)gmail(dot)com

Due to the high volume of resumes received, only those people meeting the above criteria will receive a response. Thank you for understanding.