Internet Marketing Manager - w/5-7 years B2B experience + salesforce.com; $75-90k

Internet Marketing Manager - w/5-7 years B2B experience + salesforce.com
Boston, MA:
Full Time
$75-90k

The Company: Highly successful web optimization company in Boston that offers marketers the ability to perform rapid A/B testing, multivariate testing, targeting and personalization, mobile content optimization across all of their sites and landing pages in a compelling fashion utilizing a unique technology that allows them to them to enhance site revenue, usability, content relevance, and customer engagement in a turnkey fashion - without burdening their IT departments and thus sparing marketers the implementation and maintenance headaches of alternate approaches. Clients include leading Fortune 500 retailers and financial institutions.

Internet Marketing Manager
This position is responsible for all demand generation and inbound/outbound marketing programs for a leading site optimization provider. We’re looking for a professional who can generate leads via a variety of channels. Experience with Salesforce.com is essential.

The candidate will work with the CMO to develop campaign-related creative materials and assets (in other words, content creation is not required). The candidate will be directly responsible for lead generation as well as lead management activities. This role works closely with the sales team to create a high level of alignment between the Marketing and Sales departments.

Responsibilities
Develop and implement high-impact integrated demand generation campaigns. Generate qualified sales leads using a mix of programs, activities, and events. These could include, but are not limited to:
Online marketing such as content syndication, newsletter advertising, third-party email blasts, trade shows and events, webinars, PPC (including Google Adwords, LinkedIn, Facebook, and Bing), retargeting, email marketing / autoresponder campaigns; measuring and reporting on effectiveness of marketing programs and campaigns, with the purpose of improving resource allocation, efficiency, and revenue generation; measuring/monitoring lead generation/salesfunnel activity for predictable pipeline building; specifically: score, nurture, segment, analyze, track, and report on leads; measuring the impact and ROI of marketing on pipeline and revenue; aligning marketing programs and activities with overall corporate marketing strategy; ,managing and tracking budgets

Requirements
5-7 years of relevant experience in B2B software marketing
3+ years’ experience with Salesforce.com
3+ years proven paid advertising management experience (AdWords, Bing, LinkedIn, Facebook)
Proven success in creating and executing a variety of marketing campaigns and demand generation programs
Demonstrated ability to manage multiple projects, programs, and priorities
Master at marketing operations, automation, infrastructure and measuring ROI
Ability & willingness to learn new online platforms and skills
Should be self-motivated and results-oriented, have excellent analytical and communication skills, and be a team player
Bachelor’s degree


MUST HAVE'S:
B2B Marketing Experience
Salesforce.com Experience


Referral Bonus: Know someone who'd be great for this job? Send me his/her name & contact info. (email & tel. no.) & if I'm able to place him/her successfully in this position, you will receive a referral bonu$ from me!

No agencies
Local candidates only
At this time we cannot provide visa assistance
This position is full time, 100% on site in Boston, MA
No consultants, offsite, offshore

Still interested? Please apply by sending CV to CarolMTaylor(at)comcast(dot)net

Thank you!