Business (data) Analyst: $65-80*k
Sr. Business (data) Analyst $80-100*k
with e-commerce experience
*Commensurate with experience
This well known Boston corporation is flourishing, and as such, so is their digital services team! Their analytics group spearheads data-driven strategy, recommendations, and digital solutions that ultimately drive operational and financial results. The business analyst partners with internal and external stakeholders to identify opportunities to improve the level analysis, conduct in-depth analyses, and provide actionable insights to improve digital marketing, sales, or service effectiveness.
- Analyzes web site performance, trends, paths and results of online marketing initiatives and site enhancements to provide data-driven business insights
- Conducts in-depth analyses of interactive marketing, affinity marketing, consumer marketing, and/or email marketing performance and provides recommendations to internal stakeholders accordingly
- Creates and maintains key metrics and dashboards that summarize data insights, outcomes and implications
- Collaborates with internal team and vendors to build digital analytical tool suite and marry online data with offline data.
- Develops measurement plans and tracking strategies
- Bachelor's degree and three to five years of relevant experience.
- Two to three years of web analytics background required either in marketing, advertising, interactive or technology consulting, or retail environment.
- Advertising or marketing agency experience is a plus.
- Omniture expertise or certification preferred
- Proven analytical/problem solving and research skills.
- Excellent communication skills for writing reports, proposals, and presentations with proven data interpretation capabilities.
- Ability to work independently or as part of a group.
- Advanced knowledge of the business practices and processes; knowledge of data integration from various online and offline sources.
- Experience with Excel, SAS and/or SQL a plus.
Local talent only
No relocation is available at this time
No offshore/remote/freelance talent please
At this time, our client cannot provide visa assistance
Due to the high volume of resumes received, we will only respond to those meeting the above criteria. Thank you for understanding.
Referral bonu$ offered to the person who helps me successfully fill this full time position - all referred candidates must be accompanied by name, email and phone number. Thank you!