Thursday, May 16, 2013

Advertising Supervisor, Paid Search (PPC) & SEM; NYC (midtown)

This company delivers customized business solutions through search marketing strategy and integration. Our 300-person NYC office employs a highly collaborative team of search engine marketing experts who custom-built search marketing programs guided by direct marketing principles to ensure a measurable and positive return on investment. They achieve this through paid search, search engine optimization and other complementary interactive marketing consulting services. In recent years, we have been named "Media Agency of the Year" by AdAge, "Global Media Agency of the Year" by AdWeek and "Most Creative Media Agency" by the Gun Report (for 5+ consecutive years). Business is booming, thus the need to hire additional people.

Culture-wise, our offices are very team-focused, working together in a collaborative environment.  Most colleagues get promoted and there is lots of opportunity for growth within the company.

The Advertising Supervisor role is a multifaceted, highly visible, client-facing role. This position is considered a fast track role to an Associate Director position.

Day To Days:

  • Develop strategies, planning, and ensuring proper implementation of digital marketing programs to meet and exceed client goals
  • Present strategic and tactical plans to clients, staff and internal teams
  • Develop, manage and coordinate campaign strategies for a top-10 US retailer
  • Utilize strategic insight to develop long term execution plans from client’s stated business objectives, implement those plans, and achieve key metrics (KPIs) as defined by the client
  • Extract insight/actions from data and relate the “story” back to clients' business goals
  • Facilitate and manage forecasting, budgeting and pacing, campaign creation and optimization
  • Manage the relationship with the search engines, as well as technology partners, such as DoubleClick and Kenshoo, among others
  • Working closely with the Account Management & Strategy teams, manage Strategists and Coordinators to ensure that all Paid Search deliverables are presented on time and of a high quality, and that all campaigns meet client objectives.
  • Mentor junior team members and assign resources, track progress, assist in execution and consistently plan programs through supervision of Strategists and Coordinators

Must Haves:
  • 4+ years' of professional, post college experience
  • In-depth hands-on experience with SEM
  • 1+ year experience managing programs focused on delivering and optimizing paid search campaigns, preferably working with Fortune 500 brands
  • In-depth experience with Pay-Per-Click (PPC) campaign management and optimization practices
  • Comprehensive knowledge of social, video, search retargeting, and other online advertising opportunities.
  • Understanding of business concepts and client objectives to identify campaign expansion opportunities
  • Bachelor’s degree in marketing, advertising or communications, MIS or stats preferred
Please submit resume to CarolTaylorRecruits(at)gmail(dot)com

  • No relocation available
  • At this time, we cannot provide visa assistance
  • Due to the high volumes of resumes received, only those candidates meeting all of the above requirements will receive a response. 


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